Iconic artworks from the MET’s vast collection were selected to grace the dial and strap of each expertly crafted timepiece, showcasing the beauty of both disciplines in a form of expressive, wearable art, represented across five timeless styles. Rich with detail and color, this collection is a proud testament to both the timeless appeal of classic art and Timex’s signature eye for design.

In conjunction with the Senior Art Director, we developed a creative guide that could be utilized across various marketing channels on social, E-Commerce sites, and in-store displays. We let the art speak for itself through clean framing and careful positioning of each watch within the composition—thus letting the consumer instinctively recognize that they, too, can access world-class art without spending a fortune on a Van Gogh.

https://www.yahoo.com/lifestyle/timex-watch-collection-brings-met-093823408.html