Designer & Art Director
Timex Group
Mar 2022 – Present

• Developed and executed visual storytelling through the creation of website assets, digital media for social platforms, packaging design, and brand partnerships with other brands

• Collaborated with other team members to establish seasonal art direction, aligning designs with current trends while preserving brand integrity and relevance

• Executed programs that promoted the brand with impact globally, enhancing product appeal and audience engagement within own brand channels and external channels through international retailers both in-store and through e-commerce retailer sites

• Partnered with the Cuisinart brand to produce effective marketing materials that elevate brand perception and effectively communicate core messages.

Art Director
SFA Marketing
Dec 2017 – Mar 2022

• Developed creative designs across print and digital applications for marketing needs including website designs, branding identities, and various promotional collateral

• Demonstrated expertise in understanding client needs and translating them into innovative visual strategies, ensuring that projects met and exceeded client expectations

• Worked closely with the design team to successfully deliver impactful results that met client needs, while providing creative guidance and fostering synergy across web development and creative teams

Graphic & Production Designer
Cuisinart
Feb 2016 – Dec 2017

• Implemented upcoming trends of the culinary industry into promotional and packaging design

• Worked with the creative team to develop visually compelling packaging that added to consumer appeal and drove product success

Freelance Designer
Little Bee Books
2015 – 2017

• Conceptualized designs for print and digital advertisements to amass interest in publisher’s children’s books