Art Director & Designer
TimexGroup USA
Mar 2022 – Present

• Developed and executed visual storytelling through the creation of website assets, digital media for social platforms, packaging design, and brand partnerships with other notable brands

• Collaborated with other team members to establish seasonal art direction, aligning designs with current trends while preserving brand integrity and relevance

• Led end-to-end design for 360 product launch campaigns, from concept through activation, including email marketing, social media, motion asset direction, in-store print, and out-of-home advertising. Drove global brand impact by boosting product appeal and engagement across owned channels and international retail and e-commerce platforms

• Integrated AI-driven insights to help guide marketing decisions in the conceptual design phase, enhancing ideation and informing design direction from the outset for more efficiency

Art Director
SFA Marketing
Dec 2017 – Mar 2022

• Provided leadership and mentorship to design team, leading to optimized workflows and more enhanced design outcomes

• Developed creative designs across print and digital applications for marketing needs including website designs, branding identities, and various promotional print collateral

• Demonstrated expertise in understanding client needs and translating them into innovative visual strategies, ensuring that projects met and exceeded client expectations

Graphic & Production Designer
Cuisinart
Feb 2016 – Dec 2017

• Implemented upcoming trends of the culinary industry into promotional and packaging design

• Worked with the creative team to develop visually compelling packaging that added to consumer appeal and drove product marketing success

• Elevated the Cuisinart brand by designing marketing materials that increased brand awareness and effectively communicated the core brand message

Graphic Designer
Little Bee Books
2015 – 2017

• Conceptualized designs for print and digital advertisements to amass interest in publisher’s children’s books in a freelance capacity