Nihon Kohden is a pioneer in medical technology, contributing quality innovations that address real-world needs for healthcare professionals. From advancements in pulse oximetry to heart monitors that can efficiently detect arrhythmia, they credit themselves with being built and staffed by healthcare professionals themselves.

At SFA Marketing, I worked closely with our in-house Web Development team to design and concept a working prototype as part of a website redesign. While Nihon Kohden has so much to offer, their site was cluttered and served a purely functional catalog of products and services. My redesign improved about the site layout to create a more simplified and natural flow, while still serving a functional purpose.