Philanthropy has no age minimum—at least, that’s what the founders of Kidsgiving had in mind. They needed a brand identity that worked across all their print collateral; bright, fun colors and shapes that could be applied to charitable tokens.

The idea was that rather than a typical gift, you could literally gift the act of giving: a coin that could be redeemed for a dollar amount online that applies to the recipient’s charity of choice. Because kids like giving, too.